Coloring Foods Bring Confectioners Ahead of their Competitors

February 01, 2017 foodHQ Editorial Team 2 min read

Coloring foods have become an indispensable ingredient for the confectionery industry. In Europe alone, about one in four colored confectionery launches already contain the natural...

Coloring foods have become an indispensable ingredient for the confectionery industry. In Europe alone, about one in four colored confectionery launches already contain the natural solution. The reason is simple: it perfectly meets the growing consumer demand for products that are free from additives. GNT Group, the well-known provider in the field of true natural color solutions showcased at ProSweets in Cologne its EXBERRY� range - the broadest and most diverse on the market. The family-owned company demonstrated why coloring foods - made exclusively from fruit, vegetables and edible plants - make additive colorants obsolete: they are not only completely comparable to natural and artificial colorants in terms of color range, brilliance and stability. They even offer best possible price stability and year-round availability. Through the development of special series like oil-dispersible coloring foods or its most recent innovation - Micronized Powders - the company offers solutions for all kinds of applications, from extruded sweets to hard and soft panned candy, pressed tablets and chocolate compounds. "For consumers all over the word, natural ingredients are no longer nice to have but a must-have when selecting their food. This is not only true for categories already associated with health and nutrition. It especially applies to snacks and nibbles, including confectionery", says Petra Thiele, Managing Director of GNT Europa. "With our Coloring Foods, we offer manufacturers more than a replacement of additive colorants," she added.

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