Innovation is at the heart of the modern drinks industry, with adventurous consumers seeking out new and exciting beverage experiences.1 To meet these evolving consumer expectation...
Innovation is at the heart of the modern drinks industry, with adventurous consumers seeking out new and exciting beverage experiences.1 To meet these evolving consumer expectations, manufacturers are seeking to ensure they are keeping track of the most important trends and delivering the types of beverages that consumers want. Many of the biggest beverage trends focus on flavor and wellness, but color should not be overlooked. In fact, research shows that products are judged within just 90 seconds – and up to 90% of that assessment is based on color alone.2 With EXBERRY® by GNT, our experts have spent decades developing successful color concepts for the drinks sector. We’ve picked out a selection of beverage trends that we expect to last – with tips on how Coloring Foods can help.