Digital Foodie, the creator of the award- winning on-demand grocery platform, and Chicago- based Independent Grocers Alliance (IGA), have established a partnership where Digital Fo...
Digital Foodie, the creator of the award- winning on-demand grocery platform, and Chicago- based Independent Grocers Alliance (IGA), have established a partnership where Digital Foodie will be a preferred IGA partner for enabling on-demand grocery to IGA's licensed retailers. The partner program includes retailer branded web service, linked to IGA branded native mobile applications for placing orders and shopping planning, as well as state-of-the-art in-store picking and fulfillment tools for optimized store pick-up and home delivery. The two partners also established a marketing partnership for digital experiences that draws upon Digital Foodie's marketing and consumer adoption best practices, leveraging its successes in more advanced, European grocery markets. Digital Foodie will work closely with IGA and its retailers to develop marketing offers and training programs for converged groceries proven to achieve a high level of consumer adoption with profitable results for grocers. "The retail grocery industry is undergoing a digital transformation that requires grocers to provide converged services including on-demand and in-store solutions to extend and enhance their current bricks and mortar business and to fend off digital inroads by competitors such as Walmart, Amazon and other large grocery chains", said Kalle Koutajoki, CEO of Digital Foodie. "We are extremely impressed with Digital Foodie's on-demand technology and their achievements in the more competitive European market, as well as their combination of technology and ability to drive a grocer's on-demand business," says Mark Batenic, CEO of IGA.