Super Growth for Super Grain

The global chia seed market is expected to reach USD1.5 billion by 2021, registering a CAGR of 40.62 percent during the forecast period from 2016 to 2021, according to a recent report by Mordor Intelligence. Chia seeds are grain seeds with various nutritional properties like high omega-3 and fiber content. Chia seeds are rich in proteins, are a good source of minerals and are gluten-free. Currently, due to the high demand and relatively low supply of chia seeds, the value of chia and chia-containing products is much higher as compared to canola, soy, and flax. Nowadays, chia seeds have been utilized by various industries including functional food, animal feed, and cosmetics; however, food is the most dominating industry by consumption. In the food and beverage industry, chia seeds are promoted as a packed superfood and as a supplement in bakery products, cereals, muesli bars, peanut butter and beverages. In this report, the market has been geographically segmented into North America, Europe, Asia-Pacific, South America and Africa. Globally, 80 percent of chia supply is from South America, however, the US and Australia are the market leaders and have the highest chia seed demand. Asia-Pacific is expected to witness the fastest growth due to its large consumer base and consumer inclination towards superfoods. North America witnessed the largest food and beverage launches with chia ingredients in 2014, followed by Asia-Pacific and Europe. In the coming years, the demand for chia-based products is expected to increase in the UK, Brazil, Chile, Spain, and India. Global Chia seed market can be segmented on the basis of color of the chia seed such as black, white and brown, according to Persistence Market Research's report. Chia seeds also can be segmented on the basis of form of the product such as whole chia seeds, chia bran, ground chia and chia seed oil. On the basis of application Chia seeds is segmented into food, beverage and nutraceutical. Food application can be further sub segmented into bakery, breakfast cereals and soups & gravies. The major players identified across the value chain of global chia seed market include Health Works Chia Seeds, Garden Of Life Organic Chia Seed, Navitas Naturals Organic Chia Seeds, Bob's Red Mill Chia Seeds, Nutiva Organic Chia Seed, Benexia etc. The companies are emphasizing on research and development and new product development in order to maintain the competitive advantage in global Chia seed market during the forecast period. In order to meet the increasing demand of Chia seed companies are also focusing on the packaging of the product by this they will make the sales strategies of their products.